Storytelling Is A Part of P2P Healthcare (via Enabling Healthy Decisions)

P2P (or peer-to-peer) is a popular topic in healthcare today.  It builds on both the social components of behavioral modification along with the social networking trends. About one-third of Americans who go online to research their health currently use social networks to find fellow patients and discuss their conditions, and 36 percent of social network users [...]

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Listening for Change in Public Health and Social Marketing | CustomerThink.

And also for us in our roles of professionals and consumers, Found at Listening for Change in Public Health and Social Marketing | CustomerThink. The ubiquity of social media means that just about every industry, fromnon-profits to sports to higher education to government – has hundreds of different blogs in each of these industries that are devoted to studying social media’s impact on [...]

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Hospital Marketers Anticipate 400% Increase in Use of Digital Media.

by Karen Corrigan I'm not surprised that a recently released national survey of hospital marketers revealed that they project a dramatic increase in their use of digital media by 2013, and that most feel very uncertain about how to enact the changeover from traditional to digital communications.  The accelerated adoption of web, social and mobile technologies is transforming marketing [...]

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A Few Stats On Seniors And Technology.

This is from a WSJ article earlier this year, but I thought it made a few key points about seniors and technology (which is relevant for your Medicare strategy). … Read More via Enabling Healthy Decisions

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Healthy tweeting

Siobhan Champ-Blackwell found the following information on tweeting – and posted on her BHIC Blog.   Misleading Medical Tweets Could Cause Harm http://bit.ly/oVsxrH July 14th, 2011 by GarySchwitzer This is not a lesson about the limitations of 140-ch. Rather, it is a warning about careless Tweets that mischaracterize the real meat of the message in [...]

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From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing.

The effects of social media on marketing and branding have caught many CMOs off guard. Just five years ago, it was conventional wisdom that social media would quickly peak and fade in importance. Then two years ago, CMOs found themselves scrambling to launch Facebook fan pages and Twitter streams, trying to catch up with consumers [...]

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Spotlight on Social Media: When Zombies Attack! (via College and University Health Education)

As public health professionals, we sometimes find ourselves scratching our heads on how to promote health education programs. We know our health topic is important. We know our intended audience would benefit greatly from the information and behavior change. But how do we engage them? How do we blend the art and science of health [...]

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-The Resume Is Dead, The Bio Is King-

If you’re a designer, entrepreneur, or creative – you probably haven’t been asked for your resume in a long time. Instead, people Google you – and quickly assess your talents based on your website, portfolio, and social media profiles. Do they resonate with what you’re sharing? Do they identify with your story? Are you even [...]

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